No. 01 / WAKE-UP CALL
Orange Riot
500ml · 6-pack$24
Florida valencias, ginger, a splash of lemon. Tastes like sunrise yelling.
Fresh batch — June 2026 drop
LOUD JUICE, LOUD LIFE.
Cold-pressed in small batches. Zero added sugar. 100% chaos in a bottle. Six flavors that taste like the volume knob broke at 11.
★ Cold-pressed daily
New drop ↓
★ Bottle of the month
The July drop
Berry Brawl,
uncut & unfiltered.
Nine pounds of Jersey blackberries pressed into a single 500ml bottle. Hibiscus for the tannin, pomegranate for the swagger. Bottled at 4°C, shipped in 36 hours, drunk from the neck.
9 lbsFruit per bottle
36 hFarm to fridge
0 gAdded sugar
Loud is a process.
01
Ugly fruit, on purpose.
We source second-look produce from six family farms across the Hudson Valley and New Jersey. Perfect ripeness beats perfect looks.
02
Hydraulic cold press.
2,000 lbs of pressure, zero heat. Enzymes, vitamins and pulp stay intact. Nothing gets pasteurized, nothing gets homogenized.
03
Bottled in glass.
Every bottle is a returnable Boston round. Drop the empties at any stockist for a $1 credit off your next 6-pack.
04
Delivered cold.
Reusable coolers, electric vans in NYC and CDMX, third-party cold-chain in LA. On the fridge shelf within 48 hours of pressing.
People are yelling about it.
"The only orange juice in New York that tastes like it was made this morning. Because it was."
"Loud packaging. Louder juice. The Ginger Warhead should be classified as a controlled substance."
"Finally, a cold-press brand that doesn't ask you to fix your life. It just wants to be in your fridge."
As featured in
VogueEaterHypebeastIt's Nice ThatBoFDazedKinfolkMonocle
Pick your chaos.
Fourteen cold-pressed rebels. Each one bottled in the last 48 hours. Rotate the fridge, never the palate.
No. 02 / NEW DROP
Berry Brawl
500ml · 6-pack$26
Wild blackberry, hibiscus, pomegranate that bites back. Magenta forever.
No. 03 / FAN FAVORITE
🥒
Green Scream
500ml · 6-pack$24
Cucumber, mint, kale, lime. The "I'm being healthy" one — but louder.
No. 04 / CITRUS SLAP
🍋
Lemon Grenade
500ml · 6-pack$22
Meyer lemon, turmeric root, black pepper, honey. Explodes on contact.
No. 05 / SUMMER STAPLE
🥭
Mango Mutiny
500ml · 6-pack$26
Ataulfo mango, passionfruit, cayenne kiss. Ripe. Ripe. Ripe.
No. 06 / RAW & UGLY
🥕
Beet Down
500ml · 6-pack$25
Red beet, carrot, apple, apple cider vinegar. Iron in a bottle, no chaser.
No. 07 / WILD BATCH
🫐
Bluebird Static
500ml · 6-pack$27
Wild Maine blueberry, lavender, lemon zest. Purple noise, pressed cold.
No. 08 / HOUSE CLASSIC
🍏
Green Riot
500ml · 6-pack$24
Granny Smith, spinach, celery, parsley, lime. A protest march for your palate.
No. 09 / LIMITED
🍍
Pineapple Feedback
500ml · 6-pack$26
Pineapple, coconut water, mint, sea salt. Salt-rimmed sunlight.
No. 10 / PINK NOISE
🍑
Grapefruit Feud
500ml · 6-pack$25
Ruby grapefruit, rosemary, agave. Bittersweet like the group chat.
No. 11 / FUNCTIONAL
🫚
Ginger Warhead
60ml · 12-pack$32
Ginger, cayenne, apple, lemon. A tiny bottle that hits like an alarm clock.
No. 12 / RED SEASON
🍓
Strawberry Static
500ml · 6-pack$26
Jersey strawberries, basil, lime. Peak-July flavor, all year round.
No. 13 / COLD BREW
🥝
Kiwi Karma
500ml · 6-pack$25
Kiwi, matcha, mint, honey. Awake, not wired. Bright, not smug.
No. 14 / CHEF SERIES
🍊
Blood Orange Blitz
500ml · 6-pack$28
Sicilian blood orange, Aleppo pepper, orange blossom water. Bar-cart adjacent.
We make juice for people who think
"wellness"
vibes.
No detox cult. No 12-step routine. No nine-dollar bottle of celery water dressed up like a religion. Just real fruit, pressed hard, bottled fast, drunk loudly. That's it. That's the brand.
240Fridges stocked
0gAdded sugar
48hFarm to bottle
6Partner farms
Two years, loud.
2024 · Q1
Started in a Bushwick garage.
One press, four flavors, a fridge at Winona's. First batch sold out in six hours.
2024 · Q3
Twenty fridges, one van.
Bought a used Sprinter, painted it magenta, called it Loud1. First feature in Eater NY.
2025 · Q2
LA soft-launch.
Popped up at a natural-wine bar in Silver Lake. Sold through 800 bottles in a weekend.
2025 · Q4
Crossed the border.
First case landed in Mexico City. Partnered with three roasters in Roma-Condesa for a co-fridge program.
2026 · Now
Fourteen flavors, 240 fridges.
Second press installed. Third one on the way. Warehouse in Sunset Park humming at 3am.
The loud few.
RM
Rosa Marín
Founder · Head pressJK
Jae Kim
Co-founder · OpsAO
Amara Okonkwo
R&D · Chief flavorDS
Diego Serrano
Design · LoudestFind us nearby.
New York
118
Bodegas, delis, cafés and boutique fridges across all five boroughs.
- Brooklyn52
- Manhattan41
- Queens18
- The rest7
Los Angeles
76
From Silver Lake to Venice. If it has a natural-wine section, we're probably there.
- Eastside34
- Westside28
- Valley14
Mexico City
46
Roma, Condesa, Polanco. New corners opening every month.
- Roma / Condesa22
- Polanco15
- Coyoacán9
Talk to us.
Wholesale, press, general chaos — we read everything. Usually reply within a day.
Where we live.
HQ · Brooklyn
247 Ainslie St
Brooklyn, NY 11211
Warehouse · Sunset Park
44th St & 2nd Ave
Brooklyn, NY 11232
West Coast · Frogtown
2810 Casitas Ave
Los Angeles, CA 90039
CDMX · Roma Norte
Av. Álvaro Obregón 232
06700 Ciudad de México
Answers, briefly.
How long does PULPA last?
Seven days from the pressing date printed on the neck. We suggest you don't wait that long.
Do you ship?
Cold-chain shipping in the tri-state area, LA county, and CDMX proper. Two-day everywhere else in the continental US via insulated cooler.
What's the deposit on the glass?
One dollar per empty. Drop them at any stockist or slide them into a return bag on your next delivery.
Is it HPP or true raw?
True raw. No high-pressure processing, no pasteurization. That's why it lives in the fridge, not the pantry.
Can we carry PULPA in our store?
Probably. Write wholesale@drinkpulpa.com with your city, foot traffic, and cold-storage situation. We reply in a day.
Any allergens?
No dairy, no nuts, no gluten. Some functional flavors contain honey. Full ingredient panels on every bottle.